Consumer Cognition
Platforms: Microsoft Windows
Release Year: 2019
Genre: City Builder/Quiz
Studio: Ludico (King's College London)
My Role: Game Design, UX Content
Build a city from the ground up while testing your knowledge of marketing. The better you score, the more points you can win — and the more points you win, the bigger your city can be.
Designed as a spiritual successor to QA Quiz, the game puts a specific focus on postgraduate marketing theory. Answer advanced questions to earn points to develop your city, expanding from rural housing to a bustling metropolis.
Consumer Cognition is designed to help players revise marketing principles by inheriting points from past playthroughs in New Game Plus. Use these to purchase the most expensive upgrades and ultimately maximise your score.
Contributions & Responsibilities:
Supported director in project's design from pre-production to final release.
Worked with project director to ensure faithfulness to subject material.
Wrote all narrative content, UI text and tooltips, game documentation.
Used Unity to assist the programmer with implementing mechanics.
Worked with academics staff to ensure overall project accuracy.
Materials above used with the permission of Ludico and King's College London.